What is a gag box exactly?
It’s a like a funny greeting card, but instead its a 3D box. Reading the outside of the box will entice you to open it. And when you open it, of course, it’s a gag. It’s not what you were expecting at all. And that’s exactly what gag boxes are all about. It’s a bait-and-switch.
H. Fishlove and Co made gag boxes from 1914 until 1985 when they were bought out by Fun Inc. Here are some examples of the boxes they produced between 1920-1950.